Built for FMCG's distributor-retailer channel
WorklikeGenie is a distributor management system shaped around how FMCG and consumer-goods brands actually sell -- through distributors and retailers, on MRP, across thousands of small towns.
What fits FMCG specifically
Retail billing that matches how FMCG actually sells
The retailer billing app treats the rate charged as the final price (MRP) by default, same as a normal FMCG retail sale -- tax as a separate line is a toggle, not forced on every bill.
Primary, secondary and tertiary sales, properly separated
Company-to-distributor, distributor-to-retailer, and retailer-to-consumer billing are tracked as three distinct tiers, not lumped into one number.
Town-level whitespace, not just state-level
Coverage is measured by Metro/Tier I/Tier II town, against a configurable stores-per-population norm -- built for a channel with thousands of small towns, not a handful of big accounts.
Retailer classification by turnover
Retailers are slabbed A/B/C/D by turnover and re-classified as they move bands, the way FMCG field teams already think about accounts.
Beat plans and RSO visit coverage
Plan which retailers an RSO visits and when, and see productivity and contribution by territory -- the day-to-day unit FMCG field sales already runs on.
Not built for every industry, and that's deliberate
WorklikeGenie is scoped around the distributor-and-retailer selling model common to FMCG and similar fast-moving consumer goods. If your business sells a different way, talk to us about whether it's a fit before you commit.